Branding yourself is growing into an important part of building a strong career. What many people don’t know, however, is that branding can be both easy and fun. Let’s look at some of the best ways to define your unique professional value.
1) Join the Conversation on Social Media
Even if you don’t have a website, social media gives you the chance to connect with high-level industry experts. By commenting on the latest trends, you can extend your professional network. In the social media world, consistency is key, so be sure you stay involved in the ongoing dialogue.
2) Launch Your Own Blog
If you have plenty to say, creating a blog is the next step in amplifying your voice. This works alongside social media, letting you lead social visitors to your branded web presence. If you choose a new development in your industry and develop a well-informed post weekly, you’ll bolster your expert credentials.
3) Host or Participate in Webinars
Hearing someone speak confidently establishes trust. Thus, it’s a good idea to get involved with associations or businesses that develop streaming video content in your field. Although you might start within your own community, it’s easy to disseminate videos online after they are produced.
4) Get Involved in Online Groups
No matter your aspirations, odds are good your industry has trusted professional associations on the Web. Many offer online mailing lists where you can talk with other professionals. This can spark great opportunities for projects, education, or public speaking online and off.
5) Develop a Mobile-Friendly Portfolio
If your work is project-based, you have a golden opportunity to create a portfolio to share online. Focus on case studies that discuss problems you faced, your approach, and the results. Documentation, illustrations, awards, and news clippings can help. There are many easy tools to make sure your portfolio is mobile-compatible.
6) Connect Your Online and Offline Branding
Making the most of online branding means making sure your colleagues are aware of it. Having strong branding in your offline life helps. Be sure you have business cards with your Web addresses or a scannable code that launches your site. Getting involved locally makes online branding more powerful.
Online branding can be just as powerful as face-to-face networking in improving career trajectory. Plus, it can be fun and exciting. The sooner you get started, the faster you are likely to see real results.